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Start-Up Stories on “Unfolding the Unicorn Journey – A Game Changer” organised by BRICS CCI with FORE School of Management – UP Patrika

Start-Up Stories on “Unfolding the Unicorn Journey – A Game Changer” organised by BRICS CCI with FORE School of Management


Start-Up Stories 2022 organised by BRICS CCI with FORE School of Management.

September 16: BRICS Chambers of Commerce & Industry, in partnership with FORE School of Management, hosted Start-up Stories 2022, themed, “Unfolding the Unicorn Journey: A Game Changer”, on Friday, 9th September 2022, at Hyatt Regency, New Delhi. The aim of this event was to provide meaningful insights to students and young entrepreneurs to build their ideas by networking, mentorship, partnership and funding in their start-up journey. 

Dr. Jitendra Das, Director, FORE School of Management, moderated a panel discussion titled “Start-Up: Then vs Now” at this event. The eminent panellists attending this panel included Mr. Jitendra Sharma, Founder & CEO, Hair Originals; Mr. Teja Gudluru, Founder & CEO, UDo-Now; Mr. Aseem Garg, Founder & CEO, DCDC Kidney Care; Ms. Smiti Bhatt Deborah, Co-Founder & COO, Advantage Club; Mr. Amit Singhal, Founder & CEO, Fluid VC; 

The eminent speakers of this event are Mr. Vaibhav Kapoor, Founder, Prystin Care; Mr. Vikram Chopra, Founder and CEO, CARS24; Mr. Alakh Pandey, Founder and CEO, Physicswala; Mr. Jitnedra Chouksey, Founder, FITTR; Mr. Sushil Sharma, Founder and CEO, Marwari Catalysts Pvt. Ltd. The panel was also graced by the BRICS CCI leaders and officials namely Mr. Vishwas Tripathi, Chairman; Mr. Ashok Kumar Singh, Vice Chairman; Mr. Sandeep Shastri, Vice Chairman; Mr. BBL Madhukar, Director General; Mr. Sanjay Verma, Director Finance; Mr, Ruhail Ranjan, Head, Investment Vertical; Mr. Bibin Babu, Convenor, Investment Vertical. 

Opening the audience to the session, Dr. Jitendra Das, Director, FORE School of Management, took the reference of several noted Indian start-ups and highlighted their entrepreneurial journey while emphasising the importance of revenue generation in tandem with a brilliant idea. He said, “A brilliant idea is paramount to entrepreneurship, and successful start-ups always have brilliant ideas. Your idea might be great, but without an understanding of the revenue that’s coming in today or tomorrow, you’ll fail. Because ultimately, it’s the revenue that sustains you. So, therefore, one must be extremely clear about the revenue stream.” 

The panel discussion focused on the gaps and learnings in the careers of the knowledgeable and successful group of panellists who were present at the event. Stressing the importance of perseverance, the panellists threw light on the factors that drove them to grow and succeed in their respective fields.  

Taking a slice of life reference, Dr. Vaibhav Kapoor, Founder of PristynCare, said, “A surgery that was happening in Gurgaon for lakhs of rupees could be done in Agra for just Rs 40,000. That’s where we found our purpose. If you’re passionate about an idea, nobody can stop you.”

Echoing similar thoughts, Dr. Jitendra Das, Director of FORE School of Management, said, “Passion is assessed by the priorities you have in life; therefore, it is important to have a good understanding of your Passion. It is imperative that one has Passion; this Passion can be translated into an enterprise and revenue stream.”

Further, Mr. Teja Gudluru, Founder and CEO of UDo, added, “To be a Unicorn is an evolutionary aspiration. What is important is to listen to your target consumer base, be clear about your value proposition and focus on a solid MVP or Minimum Viable Product.” 

There is an estimated 90% failure rate for start-ups these days. Most start-ups fail when they place too much emphasis on the idea rather than on revenue generation. Hence, the session concluded with the rich insights and experience of the prominent panellists. Focussing on the opportunities in the start-up ecosystem and India being a land of innovators, the overall session highlighted regaining the lost capabilities by focusing on essential business parameters, revenue models, customer satisfaction, and logistics.

The power-packed event had an audience including H. E. Mr. Hugo Javier Gobbi- Ambassador, Embassy of Argentina in New Delhi, stated that Indian IT establishment in Argentina is one of the most recent developments in the affable relation between the two countries and H.E. Mrs. Hayet Talbi EP Bilel, Ambassador, Embassy of Tunisia in New Delhi, congratulated BRICS CCI for being at the forefront for promoting youth entrepreneurship.

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